Insadong is a famous shopping area known to carry many traditional and cultural Korean souvenirs/gifts. You can also find a lot of street food vendors in Insadong selling Korean snacks. Ssamziegil in Insadong is somewhat of a departure from this – the Ssamziegil “building” is filled with floors and floors of more modern or urban shopping. There are a couple of street food vendors within Ssamziegil, such as “ddong bbang,” pictured below, which boasts more of a humorous approach to food. Ssamziegil also boasts many indie artists and shops. The walls are covered in graffiti – there seems to be no limits to where or what people can put on the walls. Many of the notes or drawings on the wall are not just from locals but tourists from many other countries.